Definition of Telemarketing
Telemarketing is a method of direct marketing in which a salesperson shares the information about product and services over the phone to convince the consumer for buying the product or service.
It is a very common and widely used method of contacting potential customers.
Generally, people say that Telemarketing and Tele-Sales are the same things. No, it’s not these both are the quite different activities.
Telemarketing is a service that generates interest, creates opportunities, provides information, takes customer feedback, makes appointments and produces leads by telephone.
Whereas Tele-sales is a service that sells your products or services directly to the consumer by telephone.
Examples of Telemarketing:
Customers receive calls from company executives who discuss the needs and offer a value to the customers, focusing on the customer first approach.
Examples of Tele-Sales:
Consumer received a call from a brooking house about their offerings targeted to sale rather than value creation in the minds of customers.
Getting Calls from XYZ Bank for the purchase of the new credit card.
Note:- Telesales is a Subset of Telemarketing.
What is telemarketing? Definition and Examples
-Article By Sonam Dhama-
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