How are you in service to others?
It means that first, you must understand that what kind of services and products you are going to provide, it should be something that people need. A good business is all about the satisfaction of its customers and not about its sole profits, a lot of non- monetary aspects shall also be considered. A good business should help people with “what they need,” not with “what you want from them.”
Create your buyer’s persona
You have to decide that what customers are demanding, you should talk to customers, sales team, understand the customer’s problems, create a list of those problems and then collect data, do research, surveys, interviews and then Find out that how your brand is going to solve those problems and satisfy your customers. You should think ahead of time, know where and when to reach your customers. Don’t try to make just one persona, it should be different for different type of customers and this can be done by only the proper segmentation of customers.
Read Silly Startup Mistakes- Entrepreneur Should Avoid
Where do your potential customers spend time?
To make simple and effective market plans you should collect knowledge that where your potential customer is spending their time, either off-line or online, it requires proper research to know this information and it will surely help you to connect with your customers in a better and effective manner and then you can easily decide that where to promote your business. You can also find the taste and preferences of your potential customers if you know that where your potential customers are spending their time, you can make super simple marketing plans accordingly.
What is an appropriate give away?
You should decide that what is “ MUST HAVE” giveaway you can post online and offline on those most visited websites and places, you should give a consideration that what kind of giveaways are appropriate for those social sites and local places? You have to decide that which is going to be more beneficial either online giveaway of an off-line giveaway?
Read Essential Elements of Unique Selling Proposition
Where does your give away leads?
You should make sure that your flow from your online or offline giveaway leads to your email list. The most sale happens from email marketing, not from any other means such as tweets and facebook posts. Email marketing provides more opportunities to business and enables it to create deeper relationships with a customer at large. It enables the business to do segmentation based on location, seasons, demographics thus customers receive information suited to their needs. By this, they will have direct response and feedback from the customers and they will be able to perform more efficiently. It’s high time for every business to start email marketing. They must strive to get people on their list so they can provide even more help through time.
Take care of your newly generated business
Once people are on your email list make sure you provide the products and services they really need. As business is all about giving value to the customers. Every business must strive to provide such goods and services which are demanded by the customers. Every business activity must be conducted keeping in view the needs of the customers. Only a satisfied customer will lead to the success of any business. Business should always be truthful and loyal to customers. It should always deliver authentic information to its customers. If the customers are valued and respected they are likely to become loyal to you. Make sure to always be grateful towards customers for connecting with you. To maintain your existence in the business world, you must thank your customers for connecting with you.
Read Building Blocks of Digital Marketing
Expand your research by developing your street team or affiliate program.
Finally, You have to develop your street team who would promote your product and services. At times there are people who deliberately want to help you but you need to approach them. You need to set standards for your street team and provide them with required instructions. Always be prepared with Plan- B as well as follow up plans to measure the deviations from the standards.
These steps make a complete Marketing Plan.
Submitted By Abhishek Narwaria | Gaurav Yadav | Shreya Garg (PGDM Batch 2018-20)