AIDA: Attention Interest Desire Action
Also known as the “Purchase Funnel”, it describes the events that occur when a consumer engages with an advertisement.
API: Application Program Interface
Set of routines, protocols and tools for building software applications. APIs specify how software components should interact with each other.
ASP: Application Service Provider
Refers to a business that provides computer-based services to customers over a network.
B2B: Business to Business
Where one business makes a commercial transaction with another.
B2C: Business to Consumer
Where a business makes a commercial transaction with a consumer.
BR – Bounce Rate
Percentage of visitors to a website who navigate away from the website after viewing only one page.
CAC: Customer Acquisition Cost
The cost associated with convincing a customer to buy a product or service. Costs could include research, marketing, and accessibility.
CMS: Content Management System
A computer application that allows publishing, editing and organizing content from a central interface.
CPA – Cost per Action
An online advertising pricing model where the advertiser pays for each specified action (ie: impression, click or sale).
CPC – Cost per Click
An online advertising model where the advertiser pays the publisher a pre-set amount whenever the ad is clicked. (also known as Pay per click PPC)
CPM: Cost per Thousand
The cost to reach one thousand people via a specific advertising outlet or medium.
CR – Conversion Rate
Percentage of users who take a desired action (ie: buy something on the website).
CTR – Clickthrough Rate
The ratio of users who click on a specific link to the number of total users who view a page, email or advertisement.
CRM: Customer Relationship Management
Refers to an approach to managing a company’s interaction with its customers (current and future) by analyzing the data about a customers’ history with a company.
CRO: Conversion Rate Optimization
A system for increasing the percentage of visitors to a website that converts into customers.
See: Social Media Abbreviations
CSS: Cascading stylesheet
A style sheet language used to describe the presentation of a document written in a markup language. Most often associated with the visual style of web pages and user interfaces written in HTML and XHTML.
CTA: Call to Action
An instruction to the audience or customer designed to provoke an immediate response.
CX: Customer experience
Refers to the interaction between an organization and a customer over the duration of their relationship
DNS: Domain Name Server
A system that controls your domain name’s website and e-mail settings.
ESP: Email service provider
A company that offers email marketing or bulk mail.
FTP: File Transfer Protocol
The standard protocol used to transfer computer files from one host to another host over the internet.
HTML: Hyper Text Markup Language
The standard markup language used to create webpages.
IBL: Inbound Link
A hyperlink back to your site from another website.
IM: Instant Messaging
A form of real-time communication online using typed text.
IP Address: Internet Protocol Address
The numerical label assigned to each device participating in a computer network that uses the Internet Protocol for communication.
KPI: Key Performance Indicator
A measurable value that demonstrates how effectively a company is achieving key business objectives.
LTV: Lifetime Value
The prediction of the net profit attributed to the entire future relationship with a particular customer.
OBL: Outbound Link
Links that take you away from your current website.
PR: PageRank
Google’s ranking software that calculates the relevance of a webpage to the search keywords entered.
PV: Page View
The request to load a single HTML file (web page) of an Internet site.
QR Code: Quick Response Barcode
A machine-readable code used for storing URLs or other information for reading by the camera on a smartphone.
ROI: Return on Investment
The benefit to the investor resulting from an investment of some resource.
RSS: Rich Site Summary
A summary of different websites compiled into one feed or channel.
SaaS: Software-as-a-Service
A software licensing and delivery model where software is licensed on a subscription basis and is centrally hosted.
SEM: Search engine marketing
Form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results.
SEO: Search Engine Optimization
The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on search engine results.
SERP: Search engine results page
The listing or results returned by a search engine in response to a keyword query.
SMM: Social media marketing
A form of Internet marketing that utilizes social networks as a marketing tool.
SMO: Social media optimization
The use of social media communities to generate publicity in order to increase the awareness of a product, brand or event.
SOV: Share of voice
An online advertising ad revenue model that focuses on weight or percentage among other advertisers.
TOS: Terms of Service
Rules which one must agree to abide by in order to use a service.
UGC: User generated content
Content created by users of an online system or service.
UI: User interface
Everything designed into an information device with which a human may interact.
URL: Uniform Resource Locator
An address to a resource on the Internet.
UV: Unique Visitor
The number of individuals requesting pages from the website during a given period of time.
WOM: Word of Mouth
Oral or written communication by a satisfied customer to prospective customers of a good or service.
WWW: World Wide Web
An information system on the Internet which allows documents to be connected to other documents by hypertext links.
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