Opt-in: Refers to an individual activity (e.g. ticking a box) giving a company permission to use data collected from or about an individual for a particular reason, such as to market the company’s products or services.
Opt-in e-mail: An email sent to lists of Internet users who have voluntarily signed up to receive commercial e-mail about topics of interest.
Opt-out: A facility for a user to choose not to receive communication from a company.
P3P (Platform for Privacy Preferences Project): Browser feature that will analyze privacy policies and allow a user to control their privacy needs.
Patent: Patent is an exclusive right or title giving the owner the sole authorization to use his invention. Competitors cannot use the invention until the patent expires. This patent is only guaranteed for a limited amount of time.
PLI (Privacy Leadership Initiative): A partnership of CEOs from 15 corporations and 9 business associations using research to create a climate of trust that will accelerate acceptance of the Internet and the emerging Information Economy, both online and offline, as a safe and secure marketplace.
Privacy policy: A statement about what information is being collected; how the information being collected is being used; how an individual can access his/her own data collected; how the individual can opt-out; and what security measures are being taken by the parties collecting the data. Privacy policies appear on most (all) company web sites.
Privacy seal program: A programme that certifies that the website owner complies with the site’s proposed policy. Examples include TRUSTe and BBBOnline.
Product launch: is the debut of the promotion of a product in the market using all the different marketing tools. It is the point at which the consumers have first access to the product.
Product line: refers to a group of brands that are closely related in terms of their functions and the benefits they provide. A good example would be the range of desktop and laptop computers manufactured by Dell.
Product mix: relates to the total set of brands marketed by a business. A product mix could, therefore, contain several or many product lines. The width of the product mix can be measured by the number of product lines that a business offers.
Product re-launch: means reintroducing a product into the market by for example rebranding it.
Prying (aka Spying): Secretly observing or monitoring with ill intent.
Retail/trade marketing: is a marketing strategy used by retailers or distributors to ensure that their products will be sold as much as possible. For a distributor, the goal is to place its products in a maximum of outlets. To ensure this they need to offer certain advantages to the retailers to choose their products over other products. For a retailer the objective is to make sure that individual consumers choose their shops instead of others. In order to do that, they need to distance themselves from other retailers.
Retailer: A business which sells goods to the consumer, as opposed to a wholesaler or supplier which normally sell their goods to another business. Retailers include large businesses and also smaller, non-chain locations run independently such as a family-run bookstore.
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