Advertising on Digital Media

What is advertising?

Advertising is a tool of marketing communication through which a company promote their product or service in audio or visual form. It is completely non-personal.

Advertising is communication done through various mass media, but when communication is done through internet technologies it becomes an advertising on digital media.

It includes

• Social media platform
• Web sites
• Emails
• Mobile apps
• Advertisement on search engine etc.

Why is it important?

As we all know  in this modern world technology plays a vital role where the phone becomes a necessity of every individual, most of the people are on social networking sites, every individual has a mobile app, people use search engine very frequently.

So if the people are online, advisement also become online to capture their customer.

How it increases the brand value?

·         Increased brand awareness

Digital media is one of the most relaxed and profitable platforms that can be used to expand your business visibility. To increase brand awareness creates a website and social media profiles and email for your business and start networking with others. By applying a digital media strategy, it will significantly increase brand recognition. By spending a few hours.

·         Cost-effective

For an advertising strategy, digital media marketing is possibly the most cost-effective way. Creating an account on social networking site and signing up is free for all to almost networking platforms. For making website and handling carry some cost but it helps to attain a greater return on Investment and retain a bigger budget for other marketing and business payments. Just by investing a little money and time have some cost but still it is not Being cost-effective is important as

·         Improved brand loyalty

When brands have a digital media presence, it’s easier for customers to find and connect with it. By connecting with customers through these digital media, they are more probable to upsurge customer retention and customer loyalty. Since one of the main goals of almost any business is to develop a loyal customer base. Customer satisfaction and brand loyalty typically go hand in hand. It is often essential to engage with customers and start developing a bond with them. Digital media are not just limited to introducing a product, it is also a leading platform for promotional campaigns. A customer sees these platforms as service channels where they can easily and directly communicate with the business.

·         Healthier customer satisfaction

Social media, blogging, emails, messaging play a vital role in networking. With the help of these platforms, companies can create his voice which also helps in improving the overall brand image. Customers like the fact that when they post any query or comment, they receive a modified reply or call to help them.

·         Increased traffic

One of the other benefits of the presence of different digital Media platform is that it also helps to increase website traffic. By sharing content on different digital media, companies are giving users a reason to click-through to their website. Like on social media account, the more quality content is shared, the more inbound traffic will generate while making conversion opportunities.

·         Enhanced SEO rankings

To secure a successful ranking in SEO is not an easy task while requirements are continuously varying. Therefore, optimize company website and regularly update the blog and  Social media presence is becoming a vital factor in calculating the ranking. Businesses sharing their content on the different digital media platform are sending out a brand signal to the search engine that speaks to your brand validity, integrity, and constancy.

According to the research, More than 4 billion people use the internet. If you want to build your business brand, reach prospective customers, and make more sales, you can no longer ignore digital advertising. But beware: There are ineffective strategies that can eat your ad dollars in record time, leaving you with little to show for your advertising efforts. However, the advantages outweigh the disadvantages.

Few advantages and disadvantages of digital media on advertisement

·         Available 24/7

The World Wide Web has never taken a break. So, the advertisement on digital media platforms will work for 24 hours. Because of using the electronic industry, the advertisement will physically present for 24 hours a day and 7 days a week and 365 days a year. So, a digital advertisement will always be in front of customers. This is one of the most important features of digital marketing.

·         Global Advertisement

This is one of the most essential features of digital marketing. It allows the companies to advertise around the globe and there is no barrier, having so many geographical differences. So, a company can easily expand its business as much as they want without any extra effort.  Even Sitting in a remote place, a company can spread its business throughout the world through the internet. This feature helps the company to show off its features to the rest of the world. This way of advertisement will spread a company’s reputation worldwide.

• Consumers Convenience to Shop Online
  Online shopping is a growing trend. In the popularity and capabilities of digital marketing, customers are more interested in online shopping. A customer can buy a thing, whether it is in his/her own country or abroad. Due to online market distance is not a matter to a customer. Also, a customer can get the opportunity of choosing his/her material from so many options. A large portion of people now likes online shopping for its so many benefits. So, digital marketing opens up a new opportunity for both the company and the customer. Now a retailer and a customer can connect with each other very easily.

Limitation

·         Security Issue:

Internet marketing has its own disadvantages that we cannot notice. When a customer queries for any online product or service, there is a caution that the company does not give all the private information about the product or service. Later, any unidentified person may use it against the customer.

• Negative Feedback:
  In respect of social media, a single post, tweet or comment or any claim or any negative feedback about your services or products can destroy your online reputation for a long time. To make a reputation, it takes much time, but to break it does not take much time. Even some negative feedback may destroy the chance of growth of your business.
• Less Interest On the Internet:
  There are some customers who are less interested in the internet. They simply avoid Internet advertisement. Even they do not trust the internet advertisement. This creates a loss of valuable traffic. Because digital marketing wholly depends on the internet. Without the internet, it does not work.