Running a fruitful retail location isn't a simple undertaking. While the accurate number stays obscure, some industry specialists have evaluated there to be more than one million retail locations working in the United States. With such soak rivalry, it's frequently troublesome for new stores to increase any footing with their intended interest group. Yet, fortunately visual … [Read more...]
Word of Mouth Advertising
“Word of mouth advertising also known as word of mouth marketing is an unpaid form of promotion in which a satisfied customer tells other people how much they like the business, product or service.” Essentially it is free advertising caused by customer’s experience. Usually, it occurs when the customers get something beyond what they have expected. Here a service provider has … [Read more...]
Role of Advertising in Brand Positioning
Article By: Madhuri Pahuja Advertising has a central role to play in developing a brand image. It informs consumers of the functional capabilities of the brand while simultaneously inspiring the brand with symbolic values and meanings relevant to the consumer. Advertising strategists, planners or the creative people in an advertising agency looking for unique emotional values … [Read more...]
Advertising on Digital Media
What is advertising? Advertising is a tool of marketing communication through which a company promote their product or service in audio or visual form. It is completely non-personal. Advertising is communication done through various mass media, but when communication is done through internet technologies it becomes an advertising on digital media. It includes Social media … [Read more...]
Rural Advertising in India
By - Sunaina Arora, PGDM (2017-19) The concept of Rural Marketing determines the carrying out of business activities that bring the rural areas closer to the urban areas. These activities include precisely two sections: Selling of rural (agricultural) products to the urban areas, and Selling of the urban manufactured products in the rural areas. The difference between … [Read more...]
Impact of Celebrity Endorsement in Advertising
My sport is your sport’s punishment.” -Nike To be in ‘vogue’ has to mean something. It’s an endorsement. It’s a validation.” -Anna Wintour Sometimes it takes a while to recognize that someone has an ability to get us to believe in ourselves, to tie that belief to our highest ideals, and to imagine that together we can do great things. In those rare moments, when such a person … [Read more...]