Multiple Choice Questions on Advertising Loading... … [Read more...]
Importance of Advertising Research
By - Rishabh Sharma PGDM (2017-19) Advertising research is a specialized form of market research which aims to discover which ads will be most effective within the existing and potential customer base. Advertising research is a blend or systematic gathering of information which helps to develop advertising strategies. Types of Advertising Research Customized Research: … [Read more...]
Advertising Agency Compensation Methods
The agency’s compensation level depends upon how well they meet the predetermined performance goals for its clients such as sales or market share. Agency agencies may be compensated in a variety of ways including: Commissions from Media The agency is compensated based on the time or space it purchases for its client. The commission has traditionally been 15% (16 2/3% for … [Read more...]
Specialized Service Advertising Agencies
In addition to advertising agencies, other outside agencies may provide marketers with specialized services that are important in developing and executing integrated marketing communication programs. Direct Marketing Agencies Fastest growing areas in IMC is direct marketing where companies communicate with their customers through telemarketing, direct mail and other forms of … [Read more...]
Types of Advertising Agencies
Advertising Agencies “An advertising agency is an independent organization of creative people and business people who specialize in developing and preparing market plans, advertisements, and other promotional tools”. -American Association of Advertising Organizations elect the outside agencies for their advertising and promotion needs for the following reasons: The skills … [Read more...]
Organizing for Advertising and Promotion
How a firm organizes for advertising and promotions is a function of a number of factors including The size of the organization, The number of products it markets, The role that advertising and promotion assume in the product mix, The advertising and promotions budget, and The structure of a firm. Read: IMC Planning Process Three organizational designs are … [Read more...]