The American Marketing Association defines Brand as: A name, term, sign, symbol, or design, or a combination of these, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. The brand identifies the seller or maker, and is exclusive, in infinity. It is a long-term asset. Companies need to research the … [Read more...]
Product and Model Administration Quiz
Test your Information with this Product and Model Administration Quiz Loading… … [Read more...]
Essential Elements of Unique Selling Proposition
Being the best is great, you are the number one. Being unique is greater, you are the only one What enters your mind when you hear the word unique? Offcourse, something that is different from the rest. Something that is one of its rare kind; unlike anything else. And what about the term selling? It can be effortlessly explained as an ultimate step where the producer exchanges … [Read more...]
Brand Positioning: Meaning, Process and Advantages
Article By: Madhuri Pahuja MEANING Kotler and Keller define brand positioning as an “act of designing the company's offering and image to occupy a distinct place in the mind of the target market.” Positioning is the process by which a company creates a distinct image and identity for its products, services or brands in the customers’ minds. In other words, it is the art of … [Read more...]
Role of Advertising in Brand Positioning
Article By: Madhuri Pahuja Advertising has a central role to play in developing a brand image. It informs consumers of the functional capabilities of the brand while simultaneously inspiring the brand with symbolic values and meanings relevant to the consumer. Advertising strategists, planners or the creative people in an advertising agency looking for unique emotional values … [Read more...]
Top Reasons Why Online Shopping is Better than Offline Shopping
With the increase in internet users, online shopping is booming in India and it is expected to grow at a really fast pace in future also. According to a report from economic times, the number of consumers who purchase online is likely to cross more than 100 million in 2017. On the other hand, Mumbai and Bangalore are the major cities to show the highest preference for online … [Read more...]