The main aim of any organization isn’t just producing and selling their particular product, but also maintaining a customer so as to retain him/her by providing high-quality customer experience after sales. The primary idea is customer satisfaction. Now, the game is changing. It is much more than handling after-sales customer grievances. It is about establishing long-term … [Read more...]
Alternative Response Hierarchy Models
Michael Ray’s “three-orders” model of information processing, identifies three alternative orderings of these stages based on perceived product differentiation and product involvement. Source: Adapted from Advertising & Promotion by Belch & Belch These include the: Standard Learning Hierarchy In many purchase situations, consumers go through the response process … [Read more...]
Traditional Response Hierarchy Models
The traditional hierarchical response models were developed through the years to depict the stages consumers/customers go through, as they learn about a company’s product or service, before moving to purchase readiness or actual behavior. Each of these models views that a consumer passes through three stages namely cognitive, affective, and behavioral stages. Four of the … [Read more...]
Seven Deadly Sins of Sale
The Seven Deadly Sales Sins that could be derailing your sales effort and keeping potential customers from the survey you as the expert and esteem maker you so gravely need to be. As a business proficient with any level of understanding, there are a few oversights that, once made, transform even a promising deal into a tough climb. These seven lethal sins of offers are anything … [Read more...]