WHAT IS INFLUENCER MARKETING? Influencer showcasing is the point at which a business teams up with a powerful individual via web-based networking media to advance an item, administration, or battle. These individuals, known as "internet-based life influencers," have committed and connected with followings. Big name supports were the first type of influencer promoting. Be that … [Read more...]
Top Reasons Why Online Shopping is Better than Offline Shopping
With the increase in internet users, online shopping is booming in India and it is expected to grow at a really fast pace in future also. According to a report from economic times, the number of consumers who purchase online is likely to cross more than 100 million in 2017. On the other hand, Mumbai and Bangalore are the major cities to show the highest preference for online … [Read more...]
Advertising on Digital Media
What is advertising? Advertising is a tool of marketing communication through which a company promote their product or service in audio or visual form. It is completely non-personal. Advertising is communication done through various mass media, but when communication is done through internet technologies it becomes an advertising on digital media. It includes Social media … [Read more...]
What is Digital Marketing
Definition Digital marketing is a form of direct marketing which links consumers with sellers electronically using interactive technologies like emails, websites, online forums and newsgroups, interactive television, mobile communications etc. (Kotler and Armstrong). In simple words marketing using technology is called digital marketing. Why Digital Marketing All kind of … [Read more...]