Following the 6 Reasons Why Branding is Important to Customers Brands provide a tool of self expression Brands provide opportunities for consumers to express themselves in different ways. Brands help consumers to express their psychological needs like personality, social status, aspiration, etc. Brands exist in consumers’ minds and sometimes speak more than words do. For … [Read more...]
What is Brand
The American Marketing Association defines Brand as: A name, term, sign, symbol, or design, or a combination of these, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. The brand identifies the seller or maker, and is exclusive, in infinity. It is a long-term asset. Companies need to research the … [Read more...]
Product and Model Administration Quiz
Test your Information with this Product and Model Administration Quiz Loading… … [Read more...]
A Guide to Successful Career Management
Introduction Career management is an idiom that is formed of career and management and when we join them, we get the whole meaning of it. Going deeper into this career means the future aspect of life and this does not only involve our professional life but also personal life because both complement each other. The way we perform in our Professional Life will affect our … [Read more...]
Marketing Management Quiz
All questions are obligatory and comprise 1 mark every Loading… … [Read more...]
Marketing Glossary A to Z
Adapted global marketing A global marketing approach that adjusts the marketing strategy and mix elements to each international target market, which creates more costs but hopefully produces a larger market share and return. Administered VMS A vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the … [Read more...]