Definition Alliance Marketing occurs when two or more company collaborates to jointly promote and sell a product, services, or even a concept. It can take place at any scale including international collaborations as long as it provides a benefit to all the stakeholders involved. It can be employed virtually by any business when it identifies a partner interested in mutually … [Read more...]
Different Stages in a Startup Building Process
There are different stages in a startup. Every Startup starts with an idea & then it can be led to any place where a person wants it to go. When any person builds a startup in his life then he will face many types of problem, making adjustments/building, measuring a usage, money problem and attempting to learn from your data. A person will be going through many iterations … [Read more...]
What is Diversity Marketing? Definition and Examples
Definition It is a type of marketing where as a way to connect with different individuals in the market. It involves accepting that marketing and advertising that has an alternative offer and ways of communicating to these diverse groups. The marketers that follow diversity marketing have the aim to develop a mix of different communication methods, in sequence to reach people … [Read more...]
What is Internet Marketing? Definition and Examples
Definition Internet marketing or online marketing is the process of promoting a brand, product, and services over the internet. Its broad scope includes email marketing, electronic consumer relationship management and any promotional activities that are done via wireless media. It also combines the technical and creative aspects of the World-Wide Wed such as advertising, … [Read more...]
What is telemarketing? Definition and examples
Definition of Telemarketing Telemarketing is a method of direct marketing in which a salesperson shares the information about product and services over the phone to convince the consumer for buying the product or service. It is a very common and widely used method of contacting potential customers. Generally, people say that Telemarketing and Tele-Sales are the same things. … [Read more...]
Innovation as a Success Key for Organizations
INNOVATION A KEY TO SUCCESS. The phrase is almost at the tips of everyone as nowadays everyone understands the value of innovation for success. No matter where you are and in which field you may be, innovation is must and without innovation, you cannot survive in the long run. For you to be different from everyone you need to be innovative and different than others, otherwise … [Read more...]