How are you in service to others? It means that first, you must understand that what kind of services and products you are going to provide, it should be something that people need. A good business is all about the satisfaction of its customers and not about its sole profits, a lot of non- monetary aspects shall also be considered. A good business should help people with “what … [Read more...]
Essential Elements of Unique Selling Proposition
Being the best is great, you are the number one. Being unique is greater, you are the only one What enters your mind when you hear the word unique? Offcourse, something that is different from the rest. Something that is one of its rare kind; unlike anything else. And what about the term selling? It can be effortlessly explained as an ultimate step where the producer exchanges … [Read more...]
Building Blocks of Digital Marketing
With a constant growth of the web, and more people getting connected every day, digital marketing has become a necessity for many organizations. This also includes small businesses that want to trade online and make a name for them on the web. So now let us understand what digital marketing really is and what are its components. What is Digital Marketing? Digital Marketing is a … [Read more...]
Social Media Acronyms & Hashtags
DM: Direct Message The private message function on Twitter. FB: Facebook The social network. G+: Google+ Google’s social network. GA: Google Analytics A web analytics service offered by Google. IG: Instagram A social network to share images, short videos, and photos. LI: LinkedIn The largest professional social network. RT: Retweet A Twitter function where you re-share content … [Read more...]
Brand Positioning: Meaning, Process and Advantages
Article By: Madhuri Pahuja MEANING Kotler and Keller define brand positioning as an “act of designing the company's offering and image to occupy a distinct place in the mind of the target market.” Positioning is the process by which a company creates a distinct image and identity for its products, services or brands in the customers’ minds. In other words, it is the art of … [Read more...]
E Commerce Glossary P-Z
Collection of E-Commerce Glossary P-Z Payment systems Methods of transferring funds electronically. Permission marketing Customer agrees to receive marketing information through electronic means. Personalization Customised content delivered directly to an individual. Portal A website that is a gateway to information on the internet, usually in the form of search engines, … [Read more...]