Collection of E-Commerce Glossary J-O Java A programming language standard for writing complex and graphical customer applications. Jini Program language that allows communication. Just-in-time Logistics management system for maximizing efficiency. Killer application An application of the internet that creates and sustains a competitive advantage. Knowledge management … [Read more...]
E Commerce Glossary E- I
Collection of E Commerce Glossary E- I E-business Information exchanges for business purposes using electronic media. E-business strategy A formal approach to utilizing the internet to achieve stated aims. E-commerce Exchange of products and services via electronic media. Economies of scale Benefits gained when increasing volume results in lower costs. Economies of scope … [Read more...]
E Commerce Glossary A-D
Collection of E-Commerce Glossary A-D Affiliate A business model based on e-tailers paying commission on sales referred by other sites. Auction A business model based on bids for products. Bandwidth Speed at which data is transferred (measured in bits/second). Bluetooth System for enabling unification of communications across different electronic systems. Brand … [Read more...]
Role of Advertising in Brand Positioning
Article By: Madhuri Pahuja Advertising has a central role to play in developing a brand image. It informs consumers of the functional capabilities of the brand while simultaneously inspiring the brand with symbolic values and meanings relevant to the consumer. Advertising strategists, planners or the creative people in an advertising agency looking for unique emotional values … [Read more...]
Did Digital Kill the Traditional Marketing?
The ubiquity of web has started a lot of discussions about the customary media, making us ponder: Are the daily paper dead? Are there no more requirements for the printed books? Lastly, did computerize showcasing rout the conventional types of promoting? It bodes well, publicizing your item on the web is free or expenses by nothing and it allows you to have a more customized … [Read more...]
Importance of Mobile Learning in Educational System
What is Mobile Learning? Are you feeling lazy or struggling to reach schools or colleges on time? Or you have busy office hours so that you could not give yourself time for learning. Now no more worries! Thanks to Mobile learning in educational system. Mobile Learning, also known as M-learning is an educational system. Mobile learning supports, with the help of mobile … [Read more...]