What is advertising? Advertising is a tool of marketing communication through which a company promote their product or service in audio or visual form. It is completely non-personal. Advertising is communication done through various mass media, but when communication is done through internet technologies it becomes an advertising on digital media. It includes Social media … [Read more...]
Rural Advertising in India
By - Sunaina Arora, PGDM (2017-19) The concept of Rural Marketing determines the carrying out of business activities that bring the rural areas closer to the urban areas. These activities include precisely two sections: Selling of rural (agricultural) products to the urban areas, and Selling of the urban manufactured products in the rural areas. The difference between … [Read more...]
Impact of Celebrity Endorsement in Advertising
My sport is your sport’s punishment.” -Nike To be in ‘vogue’ has to mean something. It’s an endorsement. It’s a validation.” -Anna Wintour Sometimes it takes a while to recognize that someone has an ability to get us to believe in ourselves, to tie that belief to our highest ideals, and to imagine that together we can do great things. In those rare moments, when such a person … [Read more...]
Quiz 2 – Multiple Choice Questions on Advertising
Multiple Choice Questions on Advertising Loading... … [Read more...]
Importance of Advertising Research
By - Rishabh Sharma PGDM (2017-19) Advertising research is a specialized form of market research which aims to discover which ads will be most effective within the existing and potential customer base. Advertising research is a blend or systematic gathering of information which helps to develop advertising strategies. Types of Advertising Research Customized Research: … [Read more...]
Advertising Agency Compensation Methods
The agency’s compensation level depends upon how well they meet the predetermined performance goals for its clients such as sales or market share. Agency agencies may be compensated in a variety of ways including: Commissions from Media The agency is compensated based on the time or space it purchases for its client. The commission has traditionally been 15% (16 2/3% for … [Read more...]