INNOVATION A KEY TO SUCCESS. The phrase is almost at the tips of everyone as nowadays everyone understands the value of innovation for success. No matter where you are and in which field you may be, innovation is must and without innovation, you cannot survive in the long run. For you to be different from everyone you need to be innovative and different than others, otherwise … [Read more...]
7 Steps to make Super Simple Marketing Plans
How are you in service to others? It means that first, you must understand that what kind of services and products you are going to provide, it should be something that people need. A good business is all about the satisfaction of its customers and not about its sole profits, a lot of non- monetary aspects shall also be considered. A good business should help people with “what … [Read more...]
Essential Elements of Unique Selling Proposition
Being the best is great, you are the number one. Being unique is greater, you are the only one What enters your mind when you hear the word unique? Offcourse, something that is different from the rest. Something that is one of its rare kind; unlike anything else. And what about the term selling? It can be effortlessly explained as an ultimate step where the producer exchanges … [Read more...]
Building Blocks of Digital Marketing
With a constant growth of the web, and more people getting connected every day, digital marketing has become a necessity for many organizations. This also includes small businesses that want to trade online and make a name for them on the web. So now let us understand what digital marketing really is and what are its components. What is Digital Marketing? Digital Marketing is a … [Read more...]
Brand Positioning: Meaning, Process and Advantages
Article By: Madhuri Pahuja MEANING Kotler and Keller define brand positioning as an “act of designing the company's offering and image to occupy a distinct place in the mind of the target market.” Positioning is the process by which a company creates a distinct image and identity for its products, services or brands in the customers’ minds. In other words, it is the art of … [Read more...]
Role of Advertising in Brand Positioning
Article By: Madhuri Pahuja Advertising has a central role to play in developing a brand image. It informs consumers of the functional capabilities of the brand while simultaneously inspiring the brand with symbolic values and meanings relevant to the consumer. Advertising strategists, planners or the creative people in an advertising agency looking for unique emotional values … [Read more...]