What is advertising? Advertising is a tool of marketing communication through which a company promote their product or service in audio or visual form. It is completely non-personal. Advertising is communication done through various mass media, but when communication is done through internet technologies it becomes an advertising on digital media. It includes Social media … [Read more...]
Rural Advertising in India
By - Sunaina Arora, PGDM (2017-19) The concept of Rural Marketing determines the carrying out of business activities that bring the rural areas closer to the urban areas. These activities include precisely two sections: Selling of rural (agricultural) products to the urban areas, and Selling of the urban manufactured products in the rural areas. The difference between … [Read more...]
Impact of Celebrity Endorsement in Advertising
My sport is your sport’s punishment.” -Nike To be in ‘vogue’ has to mean something. It’s an endorsement. It’s a validation.” -Anna Wintour Sometimes it takes a while to recognize that someone has an ability to get us to believe in ourselves, to tie that belief to our highest ideals, and to imagine that together we can do great things. In those rare moments, when such a person … [Read more...]
Importance of Advertising Research
By - Rishabh Sharma PGDM (2017-19) Advertising research is a specialized form of market research which aims to discover which ads will be most effective within the existing and potential customer base. Advertising research is a blend or systematic gathering of information which helps to develop advertising strategies. Types of Advertising Research Customized Research: … [Read more...]
What is Digital Marketing
Definition Digital marketing is a form of direct marketing which links consumers with sellers electronically using interactive technologies like emails, websites, online forums and newsgroups, interactive television, mobile communications etc. (Kotler and Armstrong). In simple words marketing using technology is called digital marketing. Why Digital Marketing All kind of … [Read more...]
Seven Deadly Sins of Sale
The Seven Deadly Sales Sins that could be derailing your sales effort and keeping potential customers from the survey you as the expert and esteem maker you so gravely need to be. As a business proficient with any level of understanding, there are a few oversights that, once made, transform even a promising deal into a tough climb. These seven lethal sins of offers are anything … [Read more...]