The American Marketing Association defines Brand as: A name, term, sign, symbol, or design, or a combination of these, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. The brand identifies the seller or maker, and is exclusive, in infinity. It is a long-term asset. Companies need to research the … [Read more...]
What is Direct Selling
Definition Direct selling refers to selling products and services directly to the consumer in a non-retail market. Despite, sales that take place at home, work, or another non-store location. This system often removes several of the middlemen involved in product distribution, such as the regional distributors and wholesaler. Despite products go from manufacturer to the … [Read more...]
Word of Mouth Advertising
“Word of mouth advertising also known as word of mouth marketing is an unpaid form of promotion in which a satisfied customer tells other people how much they like the business, product or service.” Essentially it is free advertising caused by customer’s experience. Usually, it occurs when the customers get something beyond what they have expected. Here a service provider has … [Read more...]
What is Alliance Marketing
Definition Alliance Marketing occurs when two or more company collaborates to jointly promote and sell a product, services, or even a concept. It can take place at any scale including international collaborations as long as it provides a benefit to all the stakeholders involved. It can be employed virtually by any business when it identifies a partner interested in mutually … [Read more...]
What is Diversity Marketing? Definition and Examples
Definition It is a type of marketing where as a way to connect with different individuals in the market. It involves accepting that marketing and advertising that has an alternative offer and ways of communicating to these diverse groups. The marketers that follow diversity marketing have the aim to develop a mix of different communication methods, in sequence to reach people … [Read more...]
What is Internet Marketing? Definition and Examples
Definition Internet marketing or online marketing is the process of promoting a brand, product, and services over the internet. Its broad scope includes email marketing, electronic consumer relationship management and any promotional activities that are done via wireless media. It also combines the technical and creative aspects of the World-Wide Wed such as advertising, … [Read more...]