The agency’s compensation level depends upon how well they meet the predetermined performance goals for its clients such as sales or market share. Agency agencies may be compensated in a variety of ways including: Commissions from Media The agency is compensated based on the time or space it purchases for its client. The commission has traditionally been 15% (16 2/3% for … [Read more...]
Specialized Service Advertising Agencies
In addition to advertising agencies, other outside agencies may provide marketers with specialized services that are important in developing and executing integrated marketing communication programs. Direct Marketing Agencies Fastest growing areas in IMC is direct marketing where companies communicate with their customers through telemarketing, direct mail and other forms of … [Read more...]