Definition It is a type of marketing where as a way to connect with different individuals in the market. It involves accepting that marketing and advertising that has an alternative offer and ways of communicating to these diverse groups. The marketers that follow diversity marketing have the aim to develop a mix of different communication methods, in sequence to reach people … [Read more...]
What is Internet Marketing? Definition and Examples
Definition Internet marketing or online marketing is the process of promoting a brand, product, and services over the internet. Its broad scope includes email marketing, electronic consumer relationship management and any promotional activities that are done via wireless media. It also combines the technical and creative aspects of the World-Wide Wed such as advertising, … [Read more...]
What is telemarketing? Definition and examples
Definition of Telemarketing Telemarketing is a method of direct marketing in which a salesperson shares the information about product and services over the phone to convince the consumer for buying the product or service. It is a very common and widely used method of contacting potential customers. Generally, people say that Telemarketing and Tele-Sales are the same things. … [Read more...]