Integrated marketing communications management is defined as the process of planning, executing, evaluating, and controlling the use of the various promotional-mix elements to effectively communicate with target audiences. It involves coordinating the promotional mix elements to develop a controlled and integrated program of effective marketing communication. It involves … [Read more...]
Built-in Advertising Communications
Integrated Marketing Communications A task force from the American Association of Advertising Agencies (4As) developed one of the first definitions as: A concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines—for example, general … [Read more...]