Adapted global marketing A global marketing approach that adjusts the marketing strategy and mix elements to each international target market, which creates more costs but hopefully produces a larger market share and return. Administered VMS A vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the … [Read more...]
Social Media Acronyms & Hashtags
DM: Direct Message The private message function on Twitter. FB: Facebook The social network. G+: Google+ Google’s social network. GA: Google Analytics A web analytics service offered by Google. IG: Instagram A social network to share images, short videos, and photos. LI: LinkedIn The largest professional social network. RT: Retweet A Twitter function where you re-share content … [Read more...]
E Commerce Glossary P-Z
Collection of E-Commerce Glossary P-Z Payment systems Methods of transferring funds electronically. Permission marketing Customer agrees to receive marketing information through electronic means. Personalization Customised content delivered directly to an individual. Portal A website that is a gateway to information on the internet, usually in the form of search engines, … [Read more...]
E Commerce Glossary J-O
Collection of E-Commerce Glossary J-O Java A programming language standard for writing complex and graphical customer applications. Jini Program language that allows communication. Just-in-time Logistics management system for maximizing efficiency. Killer application An application of the internet that creates and sustains a competitive advantage. Knowledge management … [Read more...]
E Commerce Glossary E- I
Collection of E Commerce Glossary E- I E-business Information exchanges for business purposes using electronic media. E-business strategy A formal approach to utilizing the internet to achieve stated aims. E-commerce Exchange of products and services via electronic media. Economies of scale Benefits gained when increasing volume results in lower costs. Economies of scope … [Read more...]
E Commerce Glossary A-D
Collection of E-Commerce Glossary A-D Affiliate A business model based on e-tailers paying commission on sales referred by other sites. Auction A business model based on bids for products. Bandwidth Speed at which data is transferred (measured in bits/second). Bluetooth System for enabling unification of communications across different electronic systems. Brand … [Read more...]