By - Rishabh Sharma PGDM (2017-19) Advertising research is a specialized form of market research which aims to discover which ads will be most effective within the existing and potential customer base. Advertising research is a blend or systematic gathering of information which helps to develop advertising strategies. Types of Advertising Research Customized Research: … [Read more...]
Advertising Agency Compensation Methods
The agency’s compensation level depends upon how well they meet the predetermined performance goals for its clients such as sales or market share. Agency agencies may be compensated in a variety of ways including: Commissions from Media The agency is compensated based on the time or space it purchases for its client. The commission has traditionally been 15% (16 2/3% for … [Read more...]