The American Marketing Association defines Brand as: A name, term, sign, symbol, or design, or a combination of these, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. The brand identifies the seller or maker, and is exclusive, in infinity. It is a long-term asset. Companies need to research the … [Read more...]
How to take leverage of Hashtag Marketing
By frequently using hashtags in your social media posts, you are improving your content, increasing your visibility, boosting your engagement, and attract more of the right customers. So how precisely can hashtags do this for a business? Or How do hashtags even work? This article will cover everything you need to start using hashtags to market your business. HASHTAG … [Read more...]