What is advertising? Advertising is a tool of marketing communication through which a company promote their product or service in audio or visual form. It is completely non-personal. Advertising is communication done through various mass media, but when communication is done through internet technologies it becomes an advertising on digital media. It includes Social media … [Read more...]
Rural Advertising in India
By - Sunaina Arora, PGDM (2017-19) The concept of Rural Marketing determines the carrying out of business activities that bring the rural areas closer to the urban areas. These activities include precisely two sections: Selling of rural (agricultural) products to the urban areas, and Selling of the urban manufactured products in the rural areas. The difference between … [Read more...]
Impact of Celebrity Endorsement in Advertising
My sport is your sport’s punishment.” -Nike To be in ‘vogue’ has to mean something. It’s an endorsement. It’s a validation.” -Anna Wintour Sometimes it takes a while to recognize that someone has an ability to get us to believe in ourselves, to tie that belief to our highest ideals, and to imagine that together we can do great things. In those rare moments, when such a person … [Read more...]
Importance of Direct Marketing
Direct Marketing - Forms, Advantages, and Disadvantages | Learnistan | Dr. Nitin Kr Saxena Direct marketing involves a total set of activities by which the seller attempts to elicit a direct action response—for example, a purchase. A distinction is made between direct marketing and direct marketing media. The former includes the total set of marketing activities involved … [Read more...]