My sport is your sport’s punishment.” -Nike To be in ‘vogue’ has to mean something. It’s an endorsement. It’s a validation.” -Anna Wintour Sometimes it takes a while to recognize that someone has an ability to get us to believe in ourselves, to tie that belief to our highest ideals, and to imagine that together we can do great things. In those rare moments, when such a person … [Read more...]
Specialized Service Advertising Agencies
In addition to advertising agencies, other outside agencies may provide marketers with specialized services that are important in developing and executing integrated marketing communication programs. Direct Marketing Agencies Fastest growing areas in IMC is direct marketing where companies communicate with their customers through telemarketing, direct mail and other forms of … [Read more...]
Organizing for Advertising and Promotion
How a firm organizes for advertising and promotions is a function of a number of factors including The size of the organization, The number of products it markets, The role that advertising and promotion assume in the product mix, The advertising and promotions budget, and The structure of a firm. Read: IMC Planning Process Three organizational designs are … [Read more...]