Salesforce: refers to the number of salespersons managed and employed by a firm. Their goal is to sell a maximum. They represent their company and its values towards the customer. Scamming: Operating fraudulent business schemes. Search Engine: This site or application helps web users to find information on the Internet. The method for finding this information is usually done … [Read more...]

Opt-in: Refers to an individual activity (e.g. ticking a box) giving a company permission to use data collected from or about an individual for a particular reason, such as to market the company's products or services. Opt-in e-mail: An email sent to lists of Internet users who have voluntarily signed up to receive commercial e-mail about topics of interest. Opt-out: A … [Read more...]

Dealer: is an individual or a firm that buys goods from a producer or distributor for wholesale and/or retail reselling. Unlike a distributor, a dealer is a principal and not an agent. Differentiated Marketing: is a marketing strategy whereby a company tries to target several market niches or population segment by offering different products tailored for each niche or segment. … [Read more...]

A trial campaign: consists of testing a product on the market on a limited amount of people to see their reaction towards the product before thinking about reaching all potential consumers. Ad serving: The delivery of ads by a server to an end user's computer on which the ads are then displayed by a browser and/or cached. Ad serving is normally performed by both a Web … [Read more...]