Definition It is a type of marketing where as a way to connect with different individuals in the market. It involves accepting that marketing and advertising that has an alternative offer and ways of communicating to these diverse groups. The marketers that follow diversity marketing have the aim to develop a mix of different communication methods, in sequence to reach people … [Read more...]
What is Internet Marketing? Definition and Examples
Definition Internet marketing or online marketing is the process of promoting a brand, product, and services over the internet. Its broad scope includes email marketing, electronic consumer relationship management and any promotional activities that are done via wireless media. It also combines the technical and creative aspects of the World-Wide Wed such as advertising, … [Read more...]
What is telemarketing? Definition and examples
Definition of Telemarketing Telemarketing is a method of direct marketing in which a salesperson shares the information about product and services over the phone to convince the consumer for buying the product or service. It is a very common and widely used method of contacting potential customers. Generally, people say that Telemarketing and Tele-Sales are the same things. … [Read more...]
Innovation as a Success Key for Organizations
INNOVATION A KEY TO SUCCESS. The phrase is almost at the tips of everyone as nowadays everyone understands the value of innovation for success. No matter where you are and in which field you may be, innovation is must and without innovation, you cannot survive in the long run. For you to be different from everyone you need to be innovative and different than others, otherwise … [Read more...]
7 Steps to make Super Simple Marketing Plans
How are you in service to others? It means that first, you must understand that what kind of services and products you are going to provide, it should be something that people need. A good business is all about the satisfaction of its customers and not about its sole profits, a lot of non- monetary aspects shall also be considered. A good business should help people with “what … [Read more...]
Essential Elements of Unique Selling Proposition
Being the best is great, you are the number one. Being unique is greater, you are the only one What enters your mind when you hear the word unique? Offcourse, something that is different from the rest. Something that is one of its rare kind; unlike anything else. And what about the term selling? It can be effortlessly explained as an ultimate step where the producer exchanges … [Read more...]