With a constant growth of the web, and more people getting connected every day, digital marketing has become a necessity for many organizations. This also includes small businesses that want to trade online and make a name for them on the web. So now let us understand what digital marketing really is and what are its components. What is Digital Marketing? Digital Marketing is a … [Read more...]
Social Media Acronyms & Hashtags
DM: Direct Message The private message function on Twitter. FB: Facebook The social network. G+: Google+ Google’s social network. GA: Google Analytics A web analytics service offered by Google. IG: Instagram A social network to share images, short videos, and photos. LI: LinkedIn The largest professional social network. RT: Retweet A Twitter function where you re-share content … [Read more...]
Brand Positioning: Meaning, Process and Advantages
Article By: Madhuri Pahuja MEANING Kotler and Keller define brand positioning as an “act of designing the company's offering and image to occupy a distinct place in the mind of the target market.” Positioning is the process by which a company creates a distinct image and identity for its products, services or brands in the customers’ minds. In other words, it is the art of … [Read more...]
How to take leverage of Hashtag Marketing
By frequently using hashtags in your social media posts, you are improving your content, increasing your visibility, boosting your engagement, and attract more of the right customers. So how precisely can hashtags do this for a business? Or How do hashtags even work? This article will cover everything you need to start using hashtags to market your business. HASHTAG … [Read more...]
Here’s how you can make your CV stand out
In the present times, resume writing may be considered an art in itself. One must keep certain points in mind while writing impressive curriculum vitae (CV) or resume. An extraordinary CV can help you grab your dream job while a poorly written CV can destroy your career dreams. It is only a matter of first few seconds of going through a CV that an employer takes the decision to … [Read more...]
Successful video interview Tips
Points to remember while preparing for a successful video interview With the growing advent of technology, video interviews have become an integral part of the recruitment process at most companies, no matter how big or small. Video or Skype interviews are preferred to save time, transportation costs, and for ease of access to the global workforce. So, one needs to develop … [Read more...]