If you wish to make an impact on a recruiter, write a strong personal statement What exactly is a personal statement? A personal statement is a brief introduction section at the top of curriculum vitae (CV), just under the personal information which acts as a medium for the employer to have a glimpse into a candidate’s abilities and skills. Besides, employment application … [Read more...]
E Commerce Glossary P-Z
Collection of E-Commerce Glossary P-Z Payment systems Methods of transferring funds electronically. Permission marketing Customer agrees to receive marketing information through electronic means. Personalization Customised content delivered directly to an individual. Portal A website that is a gateway to information on the internet, usually in the form of search engines, … [Read more...]
E Commerce Glossary J-O
Collection of E-Commerce Glossary J-O Java A programming language standard for writing complex and graphical customer applications. Jini Program language that allows communication. Just-in-time Logistics management system for maximizing efficiency. Killer application An application of the internet that creates and sustains a competitive advantage. Knowledge management … [Read more...]
E Commerce Glossary E- I
Collection of E Commerce Glossary E- I E-business Information exchanges for business purposes using electronic media. E-business strategy A formal approach to utilizing the internet to achieve stated aims. E-commerce Exchange of products and services via electronic media. Economies of scale Benefits gained when increasing volume results in lower costs. Economies of scope … [Read more...]
E Commerce Glossary A-D
Collection of E-Commerce Glossary A-D Affiliate A business model based on e-tailers paying commission on sales referred by other sites. Auction A business model based on bids for products. Bandwidth Speed at which data is transferred (measured in bits/second). Bluetooth System for enabling unification of communications across different electronic systems. Brand … [Read more...]
Role of Advertising in Brand Positioning
Article By: Madhuri Pahuja Advertising has a central role to play in developing a brand image. It informs consumers of the functional capabilities of the brand while simultaneously inspiring the brand with symbolic values and meanings relevant to the consumer. Advertising strategists, planners or the creative people in an advertising agency looking for unique emotional values … [Read more...]