Over the several years, the basic model of communications has evolved that represents the various elements of the communications process. Source: Advertising & Promotion By Belch & Belch The elements of the model include: 1. Source/Encoding—the sender or source of a communication is the person or organization that has information to share with another person … [Read more...]
Quiz – Multiple Choice Questions on Advertising
Multiple Choice Questions on Advertising Loading... … [Read more...]
What is Digital Marketing
Definition Digital marketing is a form of direct marketing which links consumers with sellers electronically using interactive technologies like emails, websites, online forums and newsgroups, interactive television, mobile communications etc. (Kotler and Armstrong). In simple words marketing using technology is called digital marketing. Why Digital Marketing All kind of … [Read more...]
IMC Planning Process
Integrated marketing communications management is defined as the process of planning, executing, evaluating, and controlling the use of the various promotional-mix elements to effectively communicate with target audiences. It involves coordinating the promotional mix elements to develop a controlled and integrated program of effective marketing communication. It involves … [Read more...]
Built-in Advertising Communications
Integrated Marketing Communications A task force from the American Association of Advertising Agencies (4As) developed one of the first definitions as: A concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines—for example, general … [Read more...]
Marketing Glossary S – Z
Salesforce: refers to the number of salespersons managed and employed by a firm. Their goal is to sell a maximum. They represent their company and its values towards the customer. Scamming: Operating fraudulent business schemes. Search Engine: This site or application helps web users to find information on the Internet. The method for finding this information is usually done … [Read more...]