Opt-in: Refers to an individual activity (e.g. ticking a box) giving a company permission to use data collected from or about an individual for a particular reason, such as to market the company's products or services. Opt-in e-mail: An email sent to lists of Internet users who have voluntarily signed up to receive commercial e-mail about topics of interest. Opt-out: A … [Read more...]
Marketing Glossary D – N
Dealer: is an individual or a firm that buys goods from a producer or distributor for wholesale and/or retail reselling. Unlike a distributor, a dealer is a principal and not an agent. Differentiated Marketing: is a marketing strategy whereby a company tries to target several market niches or population segment by offering different products tailored for each niche or segment. … [Read more...]
Marketing Glossary A – C
A trial campaign: consists of testing a product on the market on a limited amount of people to see their reaction towards the product before thinking about reaching all potential consumers. Ad serving: The delivery of ads by a server to an end user's computer on which the ads are then displayed by a browser and/or cached. Ad serving is normally performed by both a Web … [Read more...]
Common Business Acronyms You Need to Know F – Z
Common Business Acronyms You Need to Know HTML: Hyper-Text Markup Language The language used to direct the architecture of your website, landing pages, and emails. IP Address: Internet Protocol Address A numerical label assigned to each device participating in a computer network that uses the Internet Protocol for communication. ISP: Internet Service Provider An organization … [Read more...]
Common Business Acronyms You Need to Know A-E
Common Business Acronyms You Need to Know ASP: Application Service Provider Internet hosting that provides computer-based services (aka SaaS products) to customers over a network. API: Application Programming Interface A computer programming term meaning a series of rules. APIs allow an application to extract information from a service and use that information in their own … [Read more...]
Common Marketing Acronyms You Need to Know
AIDA: Attention Interest Desire Action Also known as the “Purchase Funnel”, it describes the events that occur when a consumer engages with an advertisement. API: Application Program Interface Set of routines, protocols and tools for building software applications. APIs specify how software components should interact with each other. ASP: Application Service Provider Refers to … [Read more...]