Common Business Acronyms You Need to Know
ASP: Application Service Provider
Internet hosting that provides computer-based services (aka SaaS products) to customers over a network.
API: Application Programming Interface
A computer programming term meaning a series of rules. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis.
B2B: Business-to-Business
Companies that sell to other businesses. Examples: Slack, Google.
B2C: Business-to-Consumer
Companies that sell directly to consumers. Examples: Amazon, Apple, Nike.
CAC: Customer Acquisition Cost
This is your total Sales and Marketing cost. To calculate, follow these steps for a given time period (month, quarter, or year):
- Add up program or advertising spend + salaries + commissions + bonuses + overhead.
- Divide by the number of new customers in that time period.
CEO: Chief Executive Officer
The most senior corporate officer, executive, or administrator in charge of managing a company.
CFO: Chief Financial Officer
The senior-most executive responsible for managing the financial risks at a company, including financial planning, record-keeping, and reporting.
CIO: Chief Information Officer
The senior-most executive responsible for the management, implementation, and usability of information and computer technologies at the company.
COO: Chief Operating Officer
The senior-most executive responsible for managing and overseeing the ongoing business operations within a company.
CSO: Chief Security Officer
The senior-most executive responsible for developing and overseeing all the policies and programs that protect the people, intellectual assets, and tangible property of a company.
CTO: Chief Technology Officer
Sometimes called the “chief technical officer,” the CTO is the senior-most executive responsible for focusing on all the scientific and technological issues within an organization.
CLV or CLTV: Customer Lifetime Value
CoCA: Cost of Customer Acquisition
CSS: Cascading Style Sheets
A language that manages the design and presentation of web pages: color, look, feel, and so on.
DNS: Domain Name Server
A server that translates a web address into one or more IP addresses.
EOD: End Of Day
Colloquially, EOD means the end of the business day — whatever that means to the person speaking.
EOW: End Of Week
Similarly to EOD, EOW simply means the end of the week. In colloquial terms, this might mean around the end of the business day on Friday.
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