Common Business Acronyms You Need to Know F – Z

Common Business Acronyms You Need to Know

HTML: Hyper-Text Markup Language

The language used to direct the architecture of your website, landing pages, and emails.

IP Address: Internet Protocol Address

A numerical label assigned to each device participating in a computer network that uses the Internet Protocol for communication.

 ISP: Internet Service Provider

An organization (commercial, community-owned, nonprofit, or otherwise privately owned) that provides internet services.

 LTV: Lifetime Value

A prediction of the net profit attributed to the entire future relationship with a customer.

 MoM: Month-over-Month

Changes in levels expressed with respect to the previous month.

MTD: Month-to-Date

A time period starting at the beginning of the current month and ending at the current date.

 MRR: Monthly Recurring Revenue

The amount of revenue a subscription-based business receives per month.

 NPS: Net Promoter Score

A customer satisfaction metric that measures, on a scale of 0-10, the degree to which people would recommend your company to others. The NPS is derived from a simple survey designed to help you determine how loyal your customers are to your business.

 NSFW: Not Safe For Work

An Internet slang term used to warn people that the content they’re about to read or watch — whether it’s an email, video, forum, or something else — is not suitable for a work environment.

 OOO: Out of the Office or Out-of-Office

OOO can be used in two ways:

• As a phrase, meaning “out of the office.” As in, “I’m OOO next week.”
• As an adjective, meaning “out-of-office.” As in, “I wrote an OOO auto-reply so I don’t have to check email while I’m on vacation.”

 PTO: Paid Time Off

PTO is a time-off policy some companies have that give employees flexibility in how they use their allotted vacation and sick days.

QoQ: Quarter-over-Quarter

Changes in levels expressed with respect to the previous quarter.

 QTD: Quarter-to-Date

A time period starting at the beginning of the current quarter and ending at the current date.

 ROI: Return On Investment

A performance measure used to evaluate the efficiency and profitability of an investment.

SMB: Small-to-Medium Business

Usually defined as companies that have between 10 and 500 employees.

 SWOT: Strengths, Weaknesses, Opportunities, Threats

A SWOT analysis is when a company conducts a study to pinpoint its internal strengths and weaknesses and its external opportunities and threats.

 UI: User Interface

A type of interface that allows users to control a software application or hardware device.

UX: User Experience

The overall experience a customer has with a particular business, from their discovery and awareness of the brand all the way through their interaction, purchase, use, and potential advocacy.

 YoY: Year-over-Year

Changes in levels expressed with respect to the previous year

 YTD: Year-to-Date

A time period starting at the beginning of the current year and ending at the current date.