Collection of E-Commerce Glossary A-D
Affiliate A business model based on e-tailers paying commission on sales referred by other sites.
Auction A business model based on bids for products.
Bandwidth Speed at which data is transferred (measured in bits/second).
Bluetooth System for enabling unification of communications across different electronic systems.
Brand Characteristics of a product as perceived by the consumer.
Branding Creation of a brand.
Bricks-and-mortar Traditional organization with physical premises.
Broadband Digital data transfer mechanism.
Bundling Linking complementary products or services.
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Burn rate Speed at which an organization uses up investment funds.
Business model Framework for developing a business proposition.
Business process improvement (BPI) Process of maximizing current capabilities with the aid of information, communications technologies.
Business process re-engineering (BPR) Radical alteration to the process of doing business, usually involving new technologies.
Buy-side e-commerce Online transactions between a trading organization and its customers and suppliers.
Certificate authorities Trusted the third party that makes public-keys available to organizations to ensure security.
Change management Managing change in anorganizationn by altering processes, organizational structure, human resources, technical resources, and organizational culture.
Clicks and mortar Mix of online and offline capabilities.
Click-through Process of navigating from website to web pages.
Client-server An architecture that includes client computers sharing resources that are stored on server computers.
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Competitor analysis The process of gaining and building knowledge on competitors.
Connectivity Participation in an electronic network.
Content The design of a web page – graphical and text.
Convergence The merging of communications media hardware such as television, telephone, and computers.
Conversion rate The rate at which website ‘hits’ are transformed into sales.
Cookies Small text files stored on an end user’s computer to enable websites to identify them.
Core competencies Resources employed by an organization that provides distinct advantages to consumers.
Culture Shared values, beliefs, and norms of behavior that characterize the internal environment of organizations.
Customer acquisition Techniques for acquiring new customers.
Customer extension Techniques for encouraging existing customers to increase their involvement with an organization.
Customer profile Characteristics that help to segment a customer.
Customer relationship management (CRM) Building long-term and intensive relationships with customers, usually with the aid of information and communications technologies.
Customer retention Techniques for retaining existing customers.
Database A collection of related information organized and stored together for easy search and retrieval.
Data mining Searching databases to discern patterns and trends.
Data protection Privacy of consumers’ data underpinned by law.
Data warehouses Large database system for storing large amounts of information.
Denial-of-service Security breach leading to failure to access internet sites.
Digital authorities Designated organizations for issuing digital certificates authenticating e-businesses.
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Digital certificates Issued by Digital authorities to authenticate an e-business.
Digital divide The gap between those who have access to ICTs and the internet and those who do not.
Digital economy Economic wealth created through the development and sale of digital products and services.
Digital signature A public-key encryption method of identifying an individual.
Disintermediation Process of removing an intermediary from the supply chain.
Disruptive technologies New technologies that require firms to review their current business practices.
Domain name The name given to a web server, usually the same as the company name or a derivation thereof.
Dot-coms Businesses who trade using the internet.
Downstream supply chain Transactions that take place between an organization and its customers and its intermediaries.
Dynamic pricing Up-dating prices in real-time in response to changing trading conditions.
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