Salesforce: refers to the number of salespersons managed and employed by a firm. Their goal is to sell a maximum. They represent their company and its values towards the customer.
Scamming: Operating fraudulent business schemes.
Search Engine: This site or application helps web users to find information on the Internet. The method for finding this information is usually done by maintaining an index of Web resources that can be queried for the keywords or concepts entered by the user.
SEM (Search Engine Marketing): A form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine result pages. This can either be done by paying for (generally) text ads to appear when the user searches for specific terms (paid search) or through Search Engine Optimisation.
SEO (Search Engine Optimization): SEO is the process of improving the volume and quality of traffic to a website from search engines via “natural” (“organic” or “algorithmic”) search results. Site optimization-modifies a site to make it easier for search engines to automatically index the site and result in better placement in results.
Social Media: describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people. These tools include blogs, message boards, podcasts, microblogs, lifestreams, bookmarks, networks, communities, wikis, and vlogs. It is the democratization of content and the understanding of the role people play in the process of not only reading and disseminating information but also how they share and create content for others to participate. It is the shift from a broadcast mechanism to a many-to-many model, rooted in a conversational format between authors and people.
Social network: An online destination that gives users a chance to connect with one or more groups of friends, facilitating the sharing of content, news, and information. Examples of social networks include Facebook and LinkedIn.
Social responsibility: The principle that companies should contribute to the welfare of society and not be solely devoted to maximizing profits. Socially responsible companies can act in a number of ways to benefit society. For example, companies can give money to the arts, fund academic scholarships, support community-building initiatives, and so on. They can also commit to not pollute or to reduce the pollution they put out, to not build weapons, and so forth.
Spam: Unsolicited commercial or offensive messages through email, social networks, instant messengers or other mechanisms, such as comments on blogs.
Spamming: Sending unsolicited commercial or offensive messages through mechanisms like email, social networks, instant messengers or comments in blogs.
Sponsorship: Sponsorship in an online context can be defined as “an indirect form of persuasion that allows companies to carry out marketing objectives by associating with key content” (Rodgers, 2000, p. 1). In traditional media channels, most sponsorships tend to be simple and are limited to brand name identification (e.g. “Sponsored by Kraft Foods”) or, in some cases, the brand name and a brief slogan (Hansen & Scotwin, 1995) (e.g., “Kraft Foods: Feeding the hungry one person at a time”). (The Interactive Advertising Model: How Users Perceive and Process; Shelly Rodgers, University of Minnesota; Esther Thorson, University of Missouri-Columbia). It is also a business relationship between a provider of funds, resources or services and an individual, event or organization which offers in return rights and association that may be used for commercial advantage in return for the sponsorship investment.
Tie-in: Tie-in refers to a marketing arrangement in which a supplier of an in-demand good or service sells it on the basis that the buyer (usually a retailer or reseller) also buys a certain amount of another (less popular) product. Thus, it is also called a ‘tie-in arrangement’.
Touchpoint: is the interface of a product, a service or a brand with consumers, non-consumers, employees or other stakeholders-before, during and after a purchase. Everywhere people come into contact with a brand is called a “touch point”. This applies to business-to-business market as well as the business-to-consumer market.
Trademark (TM): The name or other symbol used to identify the goods produced by a particular manufacturer or distributed by a particular dealer and to distinguish them from products associated with competing manufacturers or dealers. A trademark that has been officially registered and is therefore legally protected is known as a Registered Trademark.
URL: Abbreviation for Unique Resource Locator – the web address (that starts http://www.) that locates the files of a website on a specific computer server.
Viral marketing: Marketing tactic that taps into the growth of social networks, encouraging users to adopt and pass along widgets or other content modules created by a brand, or to add a brand to the user’s social circle of friends.
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