What is Internet Marketing? Definition and Examples

Definition

Internet marketing or online marketing is the process of promoting a brand, product, and services over the internet. Its broad scope includes email marketing, electronic consumer relationship management and any promotional activities that are done via wireless media. It also combines the technical and creative aspects of the World-Wide Wed such as advertising, designing, development, and sales. Moreover, Internet marketing also deals with creating and placing ads throughout the various stages of the customer engagement cycle.

Internet marketing is a technique to promote and sell our product and service through the Internet. It is a process of building and maintaining customer relationships through online activities to generate sales and/or capture customers that are searching on the Internet for answers.

There are 5 objectives of digital marketing: –

Reach the right audience
Engage with your audience
Motivate your audience to take action
Ensure efficient spending on your campaign
Maximize return on Investment

Internet marketing involves advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from websites or emails. It is typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines. It is a developing field that keeps marketers on their feet and consumers looking for the best deals.

Examples

Canon advertises for search keywords related to “photography” on Google, Yahoo, and Bing search engines to market their cameras to a relevant audience.

Whole Foods collects email addresses on their website to advertise new products, sales, and events in their stores.

Dove creates video advertisements and shares them with their audience on Facebook, Twitter, and other social networks to promote favourable conversation about their brand and products.