“Word of mouth advertising also known as word of mouth marketing is an unpaid form of promotion in which a satisfied customer tells other people how much they like the business, product or service.”
Essentially it is free advertising caused by customer’s experience.
Usually, it occurs when the customers get something beyond what they have expected. Here a service provider has to go beyond his call of duty and above the expected level of satisfaction of the customers to make them initiate a positive word of mouth.
Slightly exceeding their expectation is not enough, you have to make efforts so as to make your customers talk about you.
“Oral or written recommendation by a satisfied customer to the prospective customer regarding a good or service is word of mouth advertising”
Word of mouth is simply telling someone something about any situation or any real event. It can be negative as well as positive depending on how the customer got influenced.
Word of mouth advertising is important for every business as a satisfied customer is key for dozens of new customers in the future.
It’s the most credible form of advertising; here the person is putting his reputation at stake every time he is making a recommendation.
There are many ways a business owner can influence the customers. For example:-
- The decorations and unique architectural designs at any place is a silent word of mouth that attracts customers. As something unique will always grab the attention of people, it is thus the non-verbal word of mouth advertising.
- Coco cola uses a strategy where it prints its consumer’s name on it can with a #shareacoke. This is word of mouth marketing as consumers are more likely to buy a product when they will see their relative or friend’s name on the can.
Word of Mouth Advertising
Article By Gumanshi